Many people take vitamins to boost their immune system and prevent and fight off colds and other illnesses, or to tackle skin problems, arthritis, eye problems or hair loss.
Prenatal vitamins during pregnancy are also increasingly popular for helping with the health of mother and baby.
Others use detox drinks or bodybuilding supplements as part of their lifestyles.
So it's good to know that health shops are also taking part in the sales - here's our pick of the best deals you can get.
Holland & Barrett
There's a Penny Sale running at Holland & Barrett
This means that if you purchase selected products, you can get another of the same item for just 1p.
With the second one being only a penny, it's virtually a 2 for 1 deal.
In addition, you will get £5 off if spending £45 at Holland & Barrett.
Some of the products included in the promotion are:
VITAMINS AND SUPPLEMENTS
Holland & Barrett Omega 3 Fish Oil Concentrate 250 Capsules 1000mg - £21.49. Get them here
Holland & Barrett Cod Liver Oil 240 Capsules 1000mg - £16.99. Get them here
Holland & Barrett Hair Vitamins - £19.99. Get them here
Holland & Barrett Natural Evening Primrose Oil 120 Capsules 1300mg plus Vitamin B6 - £26.99. Get them here
Holland & Barrett Effervescent Vitamin C and Zinc 20 Tablets - £3.39. Get them here
Holland & Barrett Echiflu Echinacea 30 Capsules - £9.99. Get them here
DETOX AND WEIGHT LOSS
Bootea 28 Day Senna-Less Teatox - £37.99. Get them here
Holland & Barrett Super Green Tea Diet Tablets - £9.39. Get them here
Nutritional Headquarters Fat Metaboliser Tablets - £12.99. Get them here
Dr Organic Royal Jelly Cellulite Cream - £9.99. Get it here
Dr Organic Snail Gel Cream - £20.99. Get it here
Holland & Barrett Aloe Vera Gel 200ml - £7.49. Get it here
Manuka Doctor Repairing Skin Cream - £24.99. Get it here
Holland & Barrett Folic Acid Tablets - £7.99. Get them here
BODYBUILDING / WEIGHT GAIN SUPPLEMENTS
Muscle and Size Gainer Powder - £15.99. Get it here
Reflex Instant Mass Heavyweight Powder - £39.99. Get it here
Muscle Fuel Anabolic Powder - £53.99. Get it here
There are Birmingham city centre stores in High Street, Burlington Arcade, Grand Central and Bullring.
Other stores in Birmingham are in High Street, Harborne; Soho Road, Handsworth; One Stop shopping centre, Perry Barr; Bearwood Road; High Street, Erdington; High Street, Kings Heath; Swan Centre, Yardley; Warwick Road, Acocks Green; and Sandwell Shopping Centre, West Bromwich.
There are also January offers at Nature's Best.
These include the following discounts:
Rosehip 10,000mg High Strength Tablets - 50 per cent off, now £5.45. Get them here
Echinacea Cold and Flu Relief Tablets -25 per cent off, now £7.45. Get them here
Super Greens Powder Mango Flavour - over 50 per cent off, now £7.95. Get them here
Vitamin D3 Super Strength 180 capsules - 30 per cent off, now £6.25. Get them here
Order online at Nature's Best