Christmas may only just have finished, but 2018 is here - and that means all eyes turn to the next holiday.
Easter is only a few months away and shoppers are already turning their thoughts to chocolate eggs and treats.
This year, one particular theme is set to be popular with parents - Peter Rabbit.
A much-anticipated movie has been carefully scheduled for release in March.
So, it's natural Peter Rabbit madness will sweep the nation - including Birmingham.
And, to get excitement sweeping, Cadbury's Dairy Milk egg is being released alongside a cuddly Peter Rabbit toy.
Naturally, as the M.E.N. reports, it is already being snapped up.
Lisa Prosser tweeted: "It's too early to think about but when I'm told of a Peter Rabbit Easter egg and I have a Peter Rabbit obsessed daughter needs must! #Easter #PeterRabbit ."
The egg is already for sale at supermarkets including the Co-op, where it's priced £6, and with online retailer Ocado , which is selling it at the RRP £6.99.
Fans of Beatrix Potter are in for a treat when The Tale of Peter Rabbit comes to the big screen.
With all the makings of a Hollywood blockbuster, the lead character of Peter, a mischievous rabbit, is voiced by comedian James Corden and the star-studded cast also includes Rose Byrne, Domhnall Gleeson, Sam Neill and Margot Robbie.
The film is being shot in Cumbria and takes in the stunning scenery of Windermere and Ambleside that inspired Beatrix Potter to write her stories.
Billed by Sony Pictures Animation as a 'contemporary comedy with attitude', it follows the story of Peter Rabbit, the mischievous and adventurous hero who has captivated generations of readers.
Peter's feud with Mr McGregor (Domhnall Gleeson) escalates to greater heights than ever before as they rival for the affections of the warm-hearted animal lover who lives next door (Rose Byrne).